Illustrative engagements

Work that held outside the deck

Anonymised summaries from our Vancouver atelier. Names, revenue figures, and outcome metrics are omitted to protect client confidentiality. These cases illustrate our method — not promises of future performance.

Client review session with message frame boards in the atelier

Marketing outcomes vary by market, budget, and category. Primeframe does not guarantee specific ROI, lead volumes, or ranking positions. Past performance of illustrative engagements is not indicative of future results. All case summaries below are composite or anonymised representations of real engagement types.

Client review session with message frame boards

Industrial SaaS · Ontario · 14 months

Message rebuild after M&A

Framing Discovery
Message Architecture
Channel Mapping

Challenge: A Vancouver-headquartered industrial software firm acquired two smaller vendors and inherited three incompatible message stacks. Sales decks contradicted the website; partner kits invented claims nobody had approved.

Approach: Primeframe ran a six-week Framing Discovery and Message Architecture engagement. Crop phase eliminated seventeen redundant claims. Voice phase produced audience-specific matte rules for executive, practitioner, and partner channels. Proof phase mapped every live claim to a substantiated source or flagged it for removal.

Outcome: The client deployed a unified message matrix across web, sales enablement, and partner portals within one quarter. Channel alignment scores improved in internal audits — we report ranges, not guarantees. Governance retainer continues with quarterly hold reviews.

Framing workshop with nested crop boards

Professional services · National · 6 months

Differentiation in a crowded category

AI Framing Sprint
Channel Mapping
Creative Systems

Challenge: A national professional services firm competed in a category where every competitor claimed "trusted advisor" status. Their messaging was indistinguishable at procurement review — strong credentials, weak frame.

Approach: Primeframe led an AI-Enhanced Framing Sprint followed by Channel Mapping. We clustered competitor claims, identified whitespace territories, and built a proof-led narrative centred on a specific methodology the firm could substantiate. Creative Systems delivered modular copy blocks for web, LinkedIn, and event formats.

Outcome: Message recall among target accounts improved in structured follow-up interviews — reported as a range with documented methodology. The firm continues to use the creative system internally with quarterly governance check-ins from Primeframe.

Governance desk with proof ledger and compliance documentation

Regulated finance · GTA · 22 months

Proof governance for multi-channel compliance

Governance Retainer
Channel Mapping
Proof Ledger

Challenge: A regulated finance provider needed message libraries with version control across web, paid search, and advisor-facing materials. Previous agencies had published claims without documented proof trails — creating compliance exposure.

Approach: Primeframe installed a Framing Governance Retainer with strict proof ledger requirements. Every claim received a source reference, approval timestamp, and expiry trigger. Channel Mapping defined what each format could and could not say relative to regulatory filings.

Outcome: Compliance review cycles shortened because proof documentation arrived pre-organised. The client reports fewer last-minute rewrites before publication — an operational improvement, not a revenue guarantee.

Atelier planning session for Series B launch framing

Clean technology · Western Canada · 9 months

Launch frame for Series B visibility

Framing Discovery
Message Architecture
Creative Systems

Challenge: A clean technology startup preparing for Series B needed a message frame that worked for investors, enterprise buyers, and policy audiences simultaneously — without watering down technical proof.

Approach: Primeframe combined Framing Discovery with Message Architecture over eight weeks. We built nested frames: an investor summary layer, an enterprise proof layer, and a policy-impact layer — each sharing core claims but varying depth and vocabulary.

Outcome: The client launched a coordinated web, pitch deck, and media kit from one architecture. Internal teams report faster content production because the matte rules removed ambiguity — we document process improvements, not funding outcomes.

Healthcare-adjacent · Quebec & Ontario · 12 months

Partner channel alignment

Channel Mapping
Creative Systems
Governance Retainer

Challenge: A healthcare-adjacent supplier relied on distributor partners to carry their message into clinical settings. Partner one-pagers drifted from approved claims within months of each product launch.

Approach: Primeframe delivered Channel Mapping and a Creative Systems package specifically for partner formats — short claim blocks, approved proof callouts, and explicit do-not-say lists. Governance retainer includes partner kit refresh triggers tied to product update cycles.

Outcome: Partner material audits showed improved alignment with approved message architecture in the first two review cycles. The engagement continues on retainer with hold reviews before each major product release.

Confidentiality note

All summaries above are illustrative. Names, logos, revenue figures, and precise performance metrics are omitted or altered. Primeframe does not publish client work without written permission. If you require verified references during vendor evaluation, request them during a framing session — we will connect you with clients who have agreed to speak directly.

Editorial review of anonymised case boards — Case boards — anonymised for confidentiality

Message architecture detail from a framing engagement — Architecture detail — composite summary

West Hastings atelier context during a governance hold review — Hold review — governance rhythm

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